Big Issue Reader Profile:
I believed that the big issue reader of contemporary society would be young and challenging the norms of traditional Britain. A younger reader will have a new fresh attitude towards the sellers and the paper, having the ambition to end homelessness. I believe the reader would have many lose hobbies but are very much into politics and regularly take part in protests and rallies because they feel like their voice is lost and they don't have confidence with anyone in Parliament; hence why homelessness is still a majorly growing issue that hasn't been fixed so the younger generation take it upon themselves to fix it.
