Generic Research- Audience Research

 

Target Audience: "A primarily 16-25 year-old middle and upmarket media literate audience"

What do I expect them to engage in (pop culture)?

I expect this audience to be very present on social media and for this to have a big influence on things they do. I assume this audience to have many gadgets and enjoy video games as well as enjoy listening to music: I generically expect this audience to have a massive presence online and to have very high amount on time spent on technology. 

I expect most of this audience to be very culturally aware of celebrities, for instance latest movies, award nominations,  red-carpet looks. For the other part of this target audience, who aren't as aware, are instead to be easily influenced by the people who are. 

What do I expect them to interact with within a Film Magazine?

I believe this audience would interact mostly with action movies like Marvel and D.C which have big celebrities in as well as horror movies which are always popular with younger audiences. Additionally, I think movies with big names in will be popular, although I do believe alternate movies that are far from the status-quo would engage a younger audience.

Overall I believe a younger audience will be interested in any movie, I believe movies are chosen because of good reviews- this could be through edits on social media, many award nominations, or just word of mouth. Consequently a multi-platform offering would be beneficial at suiting this audience.

Although I do believe streaming services has had a domino affect onto what film magazine portray in their editions. The film industry has somewhat changed with smaller production films finding it harder to find their audience especially without being on streaming services, this is also why we see a rise in anthologies with the same big names dominating the major characters. They become easily are wanted by streaming services and are well advertised as they are a 'safer' option. Consequently, whilst I believe it would be safe to feature large blockbuster action movies, I also believe having individuality and portraying smaller films would still be of interest.

Empire Film Magazine Audience

THE EMPIRE READERSHIP is three-quarters male and aged 18-40, employed, in a relationship (although not necessarily married), university educated and time-poor. Empire’s audience is passionate about film — they use cinema as escapism or insight into other worlds. They are also key influencers in their group of friends and within their family — no-one would dream of seeing a film without their recommendation. From the multiplex to indie cinemas to home cinema and streaming on their laptop or phone, they now have access to cinematic content 24/7. In an increasingly noisy world, with a wealth of information available, Empire’s job has never been more important. We curate, we inform and we entertain, whenever and wherever our audience is. 

Beneficial links to a 'film magazine'

This screenshot from Sight And Sound website (a company which promotes music and film) of whom has a younger age demographic: I believe this would be beneficial link to have at targeting the younger audiences, since readers of this and my own magazine are film enthusiasts and adore something good to watch, old vintage films which they might not have considered or even heard of, and have already been approved would be a good alternative when struggling at choosing something to watch and therefore would encourage them to click the 'read more' link or read that article in the magazine. Consequently having this link within a magazine or to an attached website would be great at targeting the younger '16-25' age generation.   

This is a screenshot from the Film Magazine website which focusses on reviews but also has a range of other articles such as the one above. Whilst initially it was difficult how to depict what would attract a 'middle and upmarket media literate audience', although I believe on having a large focus on more of the production of film (directors, writers ect) and the history of film it would attract and appeal to this part of the demographic just like what I believe that Film Magazine have done with this article. It takes more of an academic approach to film rather than entertainment factor (but still important to include).