Tuesday, 7 March 2023

Generic Research- Initial Research and Why I Am Interested In Particular NEA

 Brief 3: Why am I interested?


Brief 3 I find particular interesting because of the diverse range of themes and direction I can go in. A new film magazine means I can chose any theme of film to represent which means the front cover can be very unique and different and allows me to chose what I want to do. Therefore it interests me.

In addition to this it means I can represent unrepresented minority groups which I am passionate for. 

Also, I am more drawn to this brief because I have had more experience in using photoshop to create posters/front covers therefore I believe I am more suited to this rather than a music video or an ongoing-scene. 


Brief 3 Initial Research:  

Bauer is one of the world’s largest privately owned media groups which means I can have my own agency to represent whoever and promote whatever international film movie production whilst still being conscious of appealing to a primarily 16-25 year old middle and upmarket media literate audience. 


“We use audience insight to get a deep understanding of our audiences – knowing that it is no longer enough to understand what consumers are doing right now but it’s crucial to understand where behaviours, values and attitudes are changing.”- This is what I will definitely have to be conscious of as I need to reflect the companies ideologies and attitudes.

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Statement of Intent