NEA pitch

 

Generic Research- Case Study- Sight and Sound

 Who Are Sight And Sound?

Sight and Sound is the BFI’s internationally renowned film magazine, championing and appraising the art of cinema and TV from around the world. They have been publishing film comment since 1932 and provide an unrivalled platform for film lovers to connect with the best movie writers in the English language.

Their monthly magazine – the heart of our work, in print since 1932 – is available in print and digital formats. All their subscription packages include free access to nine decades of journalism in our online archive.

Platforms

Sight And Sound offers a range of different platforms for avid fans to interact and buy their product. They have their website connected to The BFI- British Film Institute- who owns them, they then have their actual physical print copy as well as their newer offering of the copy but online to appeal to their younger, technology-smart audience.

They also have their social media platforms which generate a greater audience. They allow a closer knit audience which are kept up to date with exclusive stories and announcements.

Noticeable Parts Of Website

This screenshot from Sight And Sound website (a company which promotes music and film) of whom has a younger age demographic: I believe this would be beneficial link to have at targeting the younger audiences, since readers of this and my own magazine are film enthusiasts and adore something good to watch, old vintage films which they might not have considered or even heard of, and have already been approved would be a good alternative when struggling at choosing something to watch and therefore would encourage them to click the 'read more' link or read that article in the magazine. Consequently having this link within a magazine or to an attached website would be great at targeting the younger '16-25' age generation.   

This screenshot is from the homepage of Sight And Sound website. The opening story is this- the promotion of their latest issue, with the main stories advertised as well to intrigue the reader. I definitely wish to do this on my website to promote my own brand and issue. It links all platform together very well.

Generic Research- Case Study- Empire

 Who are they?

"Empire Online is the official digital destination of the world’s biggest movie magazine – with the very latest film news, decades of movie reviews, and topical discussions of the biggest talking points in the world of cinema.

From genre-centric lists of the greatest films ever made, to the very latest Marvel and DC updates, to comprehensive guides on the most exciting future movies, Empire Online has everything you need to keep up with the very latest goings-on in Hollywood and beyond.

Not only that, but you’ll find exclusive interviews with directors and movie stars, spoiler-filled breakdowns of the latest blockbusters, every episode of the Empire Podcast, plus video game reviews, and TV reviews from Pilot TV – the cinematic TV magazine from the creators of Empire."

Front Cover Analysis:

Empire magazine front covers are very diverse and each are very unique. I chose these two to have a closer look at as these are what I believe are achievable as a student. The majority of Empire's magazines front covers depict action movies which take a lot of editing. However, there are not many obvious constants, except from the masthead, date and barcode. The main image is alway positioned so that the features of the copy can be scattered around it. Looking at the front covers, I think it is suggestible that the look and positioning of the copy aren't decide until they have their belief of what their main image will look like. 

Online Presence:

Here is the opening page of empire, these are the subheadings of all the areas that are accessible. The image from their website shows all the different areas. It shows their horizontal and vertical integration and how successful they are as a company. It highlight how they attract their 18-40, primarily male, employed, educated audience. The vast and varied article as well as this additional features epitomises why they are successful as they know how to attract wider audiences and encourage them to spend more and keep coming back.  

For a mobile, this is the opening home page on empireonline.com. It immediately links to film with an iconic scene from mission impossible. The opening stories include a trailer tease, empire exclusive- screening and Q&A event and also promotion of their VIP experiences.

Their website almost acts as a news website with recent articles being published and released onto their homepage. It highlights how their stories and homepage are always changing and bolsters how this website is full of exclusive stories- engaging the reader to always come back as there will be something new.

To attract a younger audience I believe this is extremely important as exclusivity is pried upon, especially with film enthusiasts, consequently having this on a website (something where the demographic will be younger as younger people are more likely to be online) it will be extremely powerful and useful at attracting my target audience.

This is a screen shot from the Empire magazine Instagram page. Its bio is quick to inform us what the brand is, as well as showing humour which is always important to show individuality and to engage the younger, less uptight audience. It has huge access to empires posts and allows audiences to definitely find something that they would enjoy reading, therefore the website link is perfectly placed as, viewers of this page have immediate access to more content by empire.

Generic Research- Bauer Industry Context

 Bauer Company Context:

Founded in hamburg in 1875, Bauer Media group is in its 5th generation of family ownership and now is estimated to have 200 million consumers world wide with offices in 14.

Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. An entertainment network of iconic and innovative multi-platform brands reaching 25 million consumers using insight and instinct to tell stories that are relevant to audiences and advertisers alike delivering cultural impact.

No other media owner has the range and diversity of brands and audiences that Bauer has, it is this breadth and depth of cultural connections with audiences that makes Bauer truly different.

They use audience insight to get a deep understanding of our audiences – knowing that it is no longer enough to understand what consumers are doing right now but it’s crucial to understand where behaviours, values and attitudes are changing.

To support this, Bauer strives towards creating a culture at work in which diversity is appreciated and supported, where opportunities are open to all, where people treat each other with respect and get the same in return. We want our culture to support the highest standards of behaviour everywhere we operate, and at all times.

Generic Research- Focus Group

 Focus Group

Primary Audience:

Name: Isolde Brien

Age: 18

Psychometric: Explorer

Favourite film: Banshees of Inesherin 

       -Because: She feels like she can resonate of small Irish                             town culture. She also really enjoys the                                     creative use of characters and symbols.

Favourite genre: Comedy

        -Because: She likes how it can be used to keep films                                  that have an important message entertaining

Link to magazine: As someone who thoroughly enjoys film                                    and desires to go into this industry, I                                        believe I would enjoy a new film                                                magazine especially if it focusses on the                                    unseen, underrated side of film which                                      is much less know about and reported                                      on, such as the process that goes into                                        the final product       

Name: Mina Stojkovic

Age: 17

Psychometric: Aspirer

Favourite film: White Chicks 

       -Because: She enjoys the funny moments and finds                                 that even after she has watched they still                                 remain as funny so keeps her always                                       watching it.

Favourite genre: Horror

       -Because: She enjoys the thrill you get when your                                   watching and also likes how its an excuse to                           cuddle up to the person next to her.  

Link to magazine: To expand my knowledge to impress                                        others, I would read the magazine as                                        this is something I has an interest in                                        as well as being sophisticated and                                            mature.         

                                                        Name: James Crisp 

Age: 16

Psychometric: Explorer

Favourite film: Interstella

          -Because: He really enjoys the incredible cinematography                               and he loves the dystopian nature of the film and                             how it is beyond his reality.

Favourite genre: Sci-Fi 

          -Because:He really enjoys consuming imagery that is                                       beyond any reality that he will experience. He                                 enjoys how it makes him question the huge                                       mysteries of life and always keeps him thinking                               about it.

Links to magazine: As someone who thoroughly enjoys the sci-fi                                   genre, I would absolutely love to learn how                                       production companies can create such                                               incredible imagery within the confines of                                         reality.

                                                                               

                                                                      

Name: Presley Fleming

Age: 16

Psychometric: Explorer

Favourite film: Call Me By Your Name

           -Because: He really enjoys the summer, relaxed                              cinematography along with the plot.                                He also really likes how this movie                                  started a new wave era of Lgbtq+                                    series and films.

Favourite genre: Animation/anime 

            -Because: He believes it has more expression                                   and consequently is further reaching                               to him rather than actors.

Link to magazine: As someone who is always looking                                  for new great films to add to my                                      top 10 favourite films. I would                                          definitely enjoy a film magazine                                      where new recommendations are                                    made.

Secondary Audience:

Name: Racheal Henderson

Age: 50

Psychometric: Succeeder

Favourite film: Schindler's List

           -Because: It is full of emotion and brings such                                     power with it. I also really love stories                                 that are true as these are much                                              more intriguing than a fake narrative.

Favourite genre: True story

           -Because: As before, true stories have so much                                    more power knowing that the story has                                 happened before, they hold more                                         emotion.

Link to magazine: I always struggle to find films on                                          streaming sites that I know will be                                        good and actually have impact.                                                                                                                 Therefore a magazine                                                                                                                                 giving recommendations as well as                                                                                                             more facts into the film will be very                                                                                                           good for me.

Name: Ione Drage

Age: 28

Psychometric: Mainstreamer 

Favourite film: Wild Child

         -Because: I love the outrageous characters and                                growing up it brought me joy. And as a                            'goodie tooshoes' I found some escape                              in it.

Favourite genre: Family

        -Because: As someone who just had a baby, I love                             coming together as a family and                                         relaxing on an afternoon with a movie                               on. Whatever pleases my baby often                                 pleases me.

Link to magazine: As a teacher I often feel like I need                                     to keep up to date to understand                                       what my class are talking about. I                                                                                                             might not be in their age bracket                                                                                                               but interacting with them makes                                                                                                               me feel like I am sometimes. A film                                                                                                           magazine will not only please me                                                                                                               and my family but also enable me                                                                                                             to stay young and hip.