Generic Research- Bauer Industry Context

 Bauer Company Context:

Founded in hamburg in 1875, Bauer Media group is in its 5th generation of family ownership and now is estimated to have 200 million consumers world wide with offices in 14.

Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. An entertainment network of iconic and innovative multi-platform brands reaching 25 million consumers using insight and instinct to tell stories that are relevant to audiences and advertisers alike delivering cultural impact.

No other media owner has the range and diversity of brands and audiences that Bauer has, it is this breadth and depth of cultural connections with audiences that makes Bauer truly different.

They use audience insight to get a deep understanding of our audiences – knowing that it is no longer enough to understand what consumers are doing right now but it’s crucial to understand where behaviours, values and attitudes are changing.

To support this, Bauer strives towards creating a culture at work in which diversity is appreciated and supported, where opportunities are open to all, where people treat each other with respect and get the same in return. We want our culture to support the highest standards of behaviour everywhere we operate, and at all times.