Generic Research- Bauer Industry Context

 Bauer Company Context:

Founded in hamburg in 1875, Bauer Media group is in its 5th generation of family ownership and now is estimated to have 200 million consumers world wide with offices in 14.

Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. An entertainment network of iconic and innovative multi-platform brands reaching 25 million consumers using insight and instinct to tell stories that are relevant to audiences and advertisers alike delivering cultural impact.

No other media owner has the range and diversity of brands and audiences that Bauer has, it is this breadth and depth of cultural connections with audiences that makes Bauer truly different.

They use audience insight to get a deep understanding of our audiences – knowing that it is no longer enough to understand what consumers are doing right now but it’s crucial to understand where behaviours, values and attitudes are changing.

To support this, Bauer strives towards creating a culture at work in which diversity is appreciated and supported, where opportunities are open to all, where people treat each other with respect and get the same in return. We want our culture to support the highest standards of behaviour everywhere we operate, and at all times.

Generic Research- Focus Group

 Focus Group

Primary Audience:

Name: Isolde Brien

Age: 18

Psychometric: Explorer

Favourite film: Banshees of Inesherin 

       -Because: She feels like she can resonate of small Irish                             town culture. She also really enjoys the                                     creative use of characters and symbols.

Favourite genre: Comedy

        -Because: She likes how it can be used to keep films                                  that have an important message entertaining

Link to magazine: As someone who thoroughly enjoys film                                    and desires to go into this industry, I                                        believe I would enjoy a new film                                                magazine especially if it focusses on the                                    unseen, underrated side of film which                                      is much less know about and reported                                      on, such as the process that goes into                                        the final product       

Name: Mina Stojkovic

Age: 17

Psychometric: Aspirer

Favourite film: White Chicks 

       -Because: She enjoys the funny moments and finds                                 that even after she has watched they still                                 remain as funny so keeps her always                                       watching it.

Favourite genre: Horror

       -Because: She enjoys the thrill you get when your                                   watching and also likes how its an excuse to                           cuddle up to the person next to her.  

Link to magazine: To expand my knowledge to impress                                        others, I would read the magazine as                                        this is something I has an interest in                                        as well as being sophisticated and                                            mature.         

                                                        Name: James Crisp 

Age: 16

Psychometric: Explorer

Favourite film: Interstella

          -Because: He really enjoys the incredible cinematography                               and he loves the dystopian nature of the film and                             how it is beyond his reality.

Favourite genre: Sci-Fi 

          -Because:He really enjoys consuming imagery that is                                       beyond any reality that he will experience. He                                 enjoys how it makes him question the huge                                       mysteries of life and always keeps him thinking                               about it.

Links to magazine: As someone who thoroughly enjoys the sci-fi                                   genre, I would absolutely love to learn how                                       production companies can create such                                               incredible imagery within the confines of                                         reality.

                                                                               

                                                                      

Name: Presley Fleming

Age: 16

Psychometric: Explorer

Favourite film: Call Me By Your Name

           -Because: He really enjoys the summer, relaxed                              cinematography along with the plot.                                He also really likes how this movie                                  started a new wave era of Lgbtq+                                    series and films.

Favourite genre: Animation/anime 

            -Because: He believes it has more expression                                   and consequently is further reaching                               to him rather than actors.

Link to magazine: As someone who is always looking                                  for new great films to add to my                                      top 10 favourite films. I would                                          definitely enjoy a film magazine                                      where new recommendations are                                    made.

Secondary Audience:

Name: Racheal Henderson

Age: 50

Psychometric: Succeeder

Favourite film: Schindler's List

           -Because: It is full of emotion and brings such                                     power with it. I also really love stories                                 that are true as these are much                                              more intriguing than a fake narrative.

Favourite genre: True story

           -Because: As before, true stories have so much                                    more power knowing that the story has                                 happened before, they hold more                                         emotion.

Link to magazine: I always struggle to find films on                                          streaming sites that I know will be                                        good and actually have impact.                                                                                                                 Therefore a magazine                                                                                                                                 giving recommendations as well as                                                                                                             more facts into the film will be very                                                                                                           good for me.

Name: Ione Drage

Age: 28

Psychometric: Mainstreamer 

Favourite film: Wild Child

         -Because: I love the outrageous characters and                                growing up it brought me joy. And as a                            'goodie tooshoes' I found some escape                              in it.

Favourite genre: Family

        -Because: As someone who just had a baby, I love                             coming together as a family and                                         relaxing on an afternoon with a movie                               on. Whatever pleases my baby often                                 pleases me.

Link to magazine: As a teacher I often feel like I need                                     to keep up to date to understand                                       what my class are talking about. I                                                                                                             might not be in their age bracket                                                                                                               but interacting with them makes                                                                                                               me feel like I am sometimes. A film                                                                                                           magazine will not only please me                                                                                                               and my family but also enable me                                                                                                             to stay young and hip.

Generic Research- Audience Research

 

Target Audience: "A primarily 16-25 year-old middle and upmarket media literate audience"

What do I expect them to engage in (pop culture)?

I expect this audience to be very present on social media and for this to have a big influence on things they do. I assume this audience to have many gadgets and enjoy video games as well as enjoy listening to music: I generically expect this audience to have a massive presence online and to have very high amount on time spent on technology. 

I expect most of this audience to be very culturally aware of celebrities, for instance latest movies, award nominations,  red-carpet looks. For the other part of this target audience, who aren't as aware, are instead to be easily influenced by the people who are. 

What do I expect them to interact with within a Film Magazine?

I believe this audience would interact mostly with action movies like Marvel and D.C which have big celebrities in as well as horror movies which are always popular with younger audiences. Additionally, I think movies with big names in will be popular, although I do believe alternate movies that are far from the status-quo would engage a younger audience.

Overall I believe a younger audience will be interested in any movie, I believe movies are chosen because of good reviews- this could be through edits on social media, many award nominations, or just word of mouth. Consequently a multi-platform offering would be beneficial at suiting this audience.

Although I do believe streaming services has had a domino affect onto what film magazine portray in their editions. The film industry has somewhat changed with smaller production films finding it harder to find their audience especially without being on streaming services, this is also why we see a rise in anthologies with the same big names dominating the major characters. They become easily are wanted by streaming services and are well advertised as they are a 'safer' option. Consequently, whilst I believe it would be safe to feature large blockbuster action movies, I also believe having individuality and portraying smaller films would still be of interest.

Empire Film Magazine Audience

THE EMPIRE READERSHIP is three-quarters male and aged 18-40, employed, in a relationship (although not necessarily married), university educated and time-poor. Empire’s audience is passionate about film — they use cinema as escapism or insight into other worlds. They are also key influencers in their group of friends and within their family — no-one would dream of seeing a film without their recommendation. From the multiplex to indie cinemas to home cinema and streaming on their laptop or phone, they now have access to cinematic content 24/7. In an increasingly noisy world, with a wealth of information available, Empire’s job has never been more important. We curate, we inform and we entertain, whenever and wherever our audience is. 

Beneficial links to a 'film magazine'

This screenshot from Sight And Sound website (a company which promotes music and film) of whom has a younger age demographic: I believe this would be beneficial link to have at targeting the younger audiences, since readers of this and my own magazine are film enthusiasts and adore something good to watch, old vintage films which they might not have considered or even heard of, and have already been approved would be a good alternative when struggling at choosing something to watch and therefore would encourage them to click the 'read more' link or read that article in the magazine. Consequently having this link within a magazine or to an attached website would be great at targeting the younger '16-25' age generation.   

This is a screenshot from the Film Magazine website which focusses on reviews but also has a range of other articles such as the one above. Whilst initially it was difficult how to depict what would attract a 'middle and upmarket media literate audience', although I believe on having a large focus on more of the production of film (directors, writers ect) and the history of film it would attract and appeal to this part of the demographic just like what I believe that Film Magazine have done with this article. It takes more of an academic approach to film rather than entertainment factor (but still important to include). 

Generic Research- Initial Research and Why I Am Interested In Particular NEA

 Brief 3: Why am I interested?

Brief 3 I find particular interesting because of the diverse range of themes and direction I can go in. A new film magazine means I can chose any theme of film to represent which means the front cover can be very unique and different and allows me to chose what I want to do. Therefore it interests me.

In addition to this it means I can represent unrepresented minority groups which I am passionate for. 

Also, I am more drawn to this brief because I have had more experience in using photoshop to create posters/front covers therefore I believe I am more suited to this rather than a music video or an ongoing-scene. 

Brief 3 Initial Research:  

Bauer is one of the world’s largest privately owned media groups which means I can have my own agency to represent whoever and promote whatever international film movie production whilst still being conscious of appealing to a primarily 16-25 year old middle and upmarket media literate audience. 

“We use audience insight to get a deep understanding of our audiences – knowing that it is no longer enough to understand what consumers are doing right now but it’s crucial to understand where behaviours, values and attitudes are changing.”- This is what I will definitely have to be conscious of as I need to reflect the companies ideologies and attitudes.

News Simulation

 

News Simulation

I had the role of sports editor within this process. As a team we managed to produce this front cover which we believe to reflect The Guardians new values and ideologies. My article:

Inclusive Rugby Team Challenge Rugby’s Tradition of Toxic Masculinity  

 

Traditionally rugby has been viewed by some as elitist whilst players are stereotyped as ‘blokes’ acting brash and bigoted, all in the name of ‘banter’. 

Harsh, heavy-handed sports have been a long-lasting fuel of the current toxicity which lies within men- young and old- in contemporary society. Suicide rates within young men have skyrocketed, within the last decade and the hand of the toxicity must be of blame: A forty percent higher rate within homosexual and LGBTQ+ men epitomise how men that do not fit within the rough rugby stereotype have found themselves to be unworthy. 

However, change is on the horizon: a new ‘snowflake’ generation has subverted the norms in the name of inclusivity. The London Stags RFC are South-London's biggest LGBTQ+ rugby club which pride themselves, who say they “don’t align themselves with rugby’s toxic masculinity. We do a quite a few bravado things but it’s not at the expense of others and not prejudice towards sexuality.". The captain, Leo Brookes carries on to say “More often than not our members have initially avoided playing rugby because it is a bit macho and can be intimidating, and it is not a sport that allows people to develop their sexuality through their youth.”. 

The London Stag’s RFC are adjoined to a wider community of an all-encompassing, rugby loving circle of the International Gay Rugby (IGR), which is all established in promoting inclusion and respect- something that has been deprived on the pitch as well as in the vast body of rugby. It includes over thirty-thousand members worldwide and holds over sixty tournaments internationally.  

Many traditional rugby families have criticised this “pathetic act” believing it to be against what rugby stands for at its core. Christopher Biggins head of Norwich RFC preaches how “these organisations have single-handedly gone against what rugby stands for. Rugby is an all-accepting sport, happy to welcome anyone.”. The head of IGR believes whilst this may seem true replies in fury on twitter how “men from across the globe have consistently been discriminated against and made to feel unworthy of co-existing in an ‘all-loving’ rugby community.”.  

   

Big Issue Reader Profile

 

Big Issue Reader Profile:

I believed that the big issue reader of contemporary society would be young and challenging the norms of traditional Britain. A younger reader will have a new fresh attitude towards the sellers and the paper, having the ambition to end homelessness. I believe the reader would have many lose hobbies but are very much into politics and regularly take part in protests and rallies because they feel like their voice is lost and they don't have confidence with anyone in Parliament; hence why homelessness is still a majorly growing issue that hasn't been fixed so the younger generation take it upon themselves to fix it.

Abandonment poster- analysis